2023 Author: Steven Freeman | [email protected]. Last modified: 2023-07-31 01:03
Johnnie Walker whiskey has its feminine version: 'Jane Walker'.
Yes, Johnnie Walker will launch a female version of his logo, in an attempt to attract more women to consume this liquor, - which is the best-selling Scotch -, and thus also contribute to achieving gender equality, indicates Time.
A limited edition for the United States will have the woman walker in its logo - instead of the man with the high hat that we are used to seeing on its label or bottle. But what will be the big difference? It will be named Jane Walker Review Time.
Brand owner Diageo Plc hopes that this new market strategy will achieve greater product appeal while also celebrating women, said Stephanie Jacoby, vice president of Johnnie Walker. Scottish liquor is a category that is seen as particularly intimidating by women. It really is an exciting opportunity to invite women to [consume] the brand,”Jacoby said in an interview with Time.
An interesting fact raised by the Time report is that Johnnie Walker is not the only company or brand that has made a change in the way it presents the product. That is, a change in the male figure that identified him. An example mentioned in the article is the case of the new commercial commercial for Kentucky Fried Chicken, KFC. They just used country music singer Reba McEntire to be the central figure in the new commercial in which she appears dressed as the colonel.
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