2023 Author: Steven Freeman | [email protected]. Last modified: 2023-05-24 12:22
By the amount of news generated by the President of the United States Donald Trump, anyone would say that he is even in the soup. But the reality is that some might even have it in the bathroom, all thanks to the occurrence of a Mexican businessman who decided to throw a toilet paper with his name on it.
As reported by the Associated Press agency, the Mexican lawyer Antonio Battaglia was so offended by the insults that the controversial leader launched against his compatriots that he is taking advantage of a possible oversight of the tycoon in handling his brand to remove this hygienic product. The also businessman is advertising his Trump brand toilet paper with peculiar slogans such as "Softness without borders" and "This is the wall that we are going to pay for."
According to the files of the Institute of Industrial Property of Mexico, in that country the Trump company was granted the right to exploit its brand in sectors ranging from construction and tourism, to hotels, real estate and financial services. But the Trump Organization didn't bother to register the brand for toilet paper, so Battaglia's application was approved in October 2015.
The paper is expected to go on sale later this year and 30 percent of the proceeds have been reported to be donated to migrant support programs.
Battaglia says that the launch of the so-called "Trump paper" occurred to him after hearing the insults that Trump launched against Mexican immigrants, "[I said] 'We can't keep quiet, right? … I'm going to do my bit, to give an answer'". The businessman signed a contract for 400,000 pesos (some to fill two cargo trucks. He hopes there will be enough demand to increase production.
A sample of the paper presented by Battaglia says that it contains "pure scrolls", an expression with a double meaning that can be interpreted as "pure gossip" in Latin America. And although it shows a caricature of someone blonde very similar to Trump, its creator said that there is no direct link between his product and the US president or his image.
A lawyer for the Trump Organization did not respond to phone messages and emails from that news agency asking for his opinion. Trump traditionally defends tooth and nail his brand when he feels it's being misused.