While British firm Marks & Spencer proposes a jacket suit to men as the must-have item in their wardrobe to impress this Christmas, its suggestion of a "must-have" for women has angered feminist activists and groups. who have asked that messages be removed from their windows immediately.
In contrast to an image of a man with an elegant look next to some mannequins in jacket suits, you can see three other mannequins with a feminine silhouette in underwear and the message "Essential: have some small luxury panties" next to a photo of a girl in red underwear.
The reaction of the residents of the city of Nottingham where these stores are located was immediate. "Haven't we learned anything in these past 35 years? […] Or am I the only one who finds this storefront vomiting?”Wrote Fran Bailey in the Facebook group Feminist Friend Nottingham.
As reported by several British media such as the BBC, The Guardian and the Daily mail, some groups have crossed out the message of "macho and vomiting" and have even crossed out half of the message to replace it with: "Essential to have: fundamental human rights”
After covering the windows with the messages that have caused the controversy, the spokesmen of the British chain have declared in a statement published by the BBC that their brand sells underwear in a variety of sizes more inclusive than any other brand, especially at Christmas.
“We wanted to highlight a combination in our storefronts, which are part of a broader campaign that includes a wide variety of essential moments, from [model] David Gandy washing dishes in a Marks & Spencer suit to families snuggling in our pajamas matching ".