Luxury brand Dolce & Gabbana has canceled the brand's annual fashion show to be held this year in Shanghai after criticism of a controversial promotional video erupted on social media. According to the Business of Fashion news platform, several users accused the brand of racism, considering that the content of said video was offensive to Chinese culture. He teaches a model from that country trying to eat Italian dishes with chopsticks without success.
In addition to the campaign, the Instagram account Diet Prada (dedicated to criticizing the fashion industry), published the offensive comments that the designer of the brand Stefano Gabbana wrote to a user via his official Instagram account, referring to China as a "shit country". Also, in the official account of Dolce & Gabbana, private messages were published where the designer replies with racist insults.
The firm claimed that their social networks were interceded and that they were not the authors of the derogatory comments against China and the users of that country. Although the comments were removed, the photos of those comments have gone viral on Chinese social media where users have started #BoycottDolce.
Following this controversy, guests at the parade such as actor Kun Chen announced that they would not attend. In the same way, the agents of the Chinese models who were going to parade on the catwalk canceled their participation.
This is not the first time that the designers of Dolce & Gabbana have been embroiled in controversy. Stefano Gabbana recently wrote a comment on Instagram to Selena Gómez where she said she was very ugly.