His love for Mexico and his eagerness to leave the name of Latin culture high was what prompted designer Simón Guindi to launch the Spenglish (ñ) brand, a line of contemporary essentials with comfortable and cool designs that stand out for their wonderful quality. of their clothes but, above all, for their positive messages. We talked to the Mexican designer who lives in New York about his brand and his passion to promote the idea of a more sophisticated Latin design.
How was Spenglish (Ñ) born?
I came to NY in 2006, just graduated from American University in Washington DC where I started my clothing brand my last year of career while studying psychology and philosophy. I have always had a great appreciation for my multicultural traces and great Latin pride and that is why I took to develop this concept which I decided to call Spenglish (ñ) using the “ñ” as a standard since it is the only letter in the alphabet that Distinguish from English and the world. It took me two years in the world of finance to realize that my thing was fashion and transmitting positive and aspirational messages through a lifestyle. Part of my initiative to promote my concept was to develop a super "high end" product to change the stigma that we Latinos have in the United States and the world through the years,and producing my clothes in countries like Peru and Turkey I have managed to develop top quality clothes. Always with the Latin touch that represents us.
Your clothes have a sporty air, like loungewear but with personality and style. Why have you leaned towards this type of clothing? Is the comfort of the clothes important to you?
Since I started my brand, I have dedicated myself to making comfortable clothes because it was a revolution against formal office clothes. My clothes are for the daily life of people who want to look good and be comfortable. For people who are active and don't have to change their clothes to go from the office to the bar or from the office to the gym. Spenglish is a fashion statement to people who understand that "fashionable, what suits". Feeling comfortable and looking good are key ingredients to be a better person, the ideas and blood that propels your heart to your whole body flow better.
How important is a sense of humor as part of your brand identity? How do you find the phrases that you put on your clothes?
Using my different cultural backgrounds as a tool. It makes it so much easier for me to constantly think about fun ways to express the mundane. I see everything as an opportunity to give a funny and clever spin to something that we usually take for granted. The most important mission is to expand the collective consciousness and transmit positive messages through good humor and top-notch design.
Is there a theme that you try to repeat in your creations?
My favorite subject is that of the Latin lifestyle in a city as incredibly modern as New York. I love to merge everything that surrounds me in this incredible city and give it its Latin touch but that in turn everyone can identify.
Tell me about the À-la-Mexique collection…
I've been involved in incredible events and organizations that have led me to meet people like Gabriel Rivera Barraza, one of the best public relations in NY and the most creative people I know. One day we sat in my showroom in the Design District and I proposed to do a collaboration. Without disrespecting anyone, we decided to pay a humorous tribute to the fashion greats who have inspired us in our careers. Taking advantage of the trend of parodies, we decided to “latinize” the names of these characters with highly Mexican names, and that is why we called our collection A-la-Mexique…. All the shirts are made of 100% Pima cotton and 10% of the proceeds we are donating to the Glasswing International Foundation.
Your clothing is unisex and does not have seasons. Why?
The world is changing fast. It is much better and more commercial to be open to everyone. Seasonless is a consequence of fast fashion. Today people want something right now and not in a year.