Thanks to her charisma and tenacity, Sofía Vergara is one of the most hard-working Latina artists in Hollywood. That is why even having her character in the successful series Modern Family and her participation in the movie Stano, where she acts with her husband Joe Manganiello, it is almost impossible to think that she has other projects up her sleeve. The actress is preparing a new adventure in the fashion world with her countrywoman Renata Black, with whom she created the EBY company.
The artist's new company will be dedicated to selling underwear but through subscriptions. The best of all? A percent of the proceeds will be donated to the Seven Bar Foundation, which is dedicated to helping low-income women to get ahead by creating their own businesses.
“When I met Renata she was developing very good underwear. I tried the product and it was better than anything else I had used before. At our first meeting, Renata told me about exploring a direct-to-consumer model, a subscription model, but I thought that didn't make much sense, "Vergara said in a statement. Renata also introduced me to microfinance. Microfinance is the most powerful tool to get out of poverty. It is not charity, it is an investment in women.”
The shorts, which will be available on Joineby.com starting September 25, are made in Sri Lanka with special technology that prevents them from running or moving. They will also be available in sizes from XS to 4X.
In this new virtual store, where each month they will present new colors and styles inspired by the country that is currently benefiting from this project, customers will have the opportunity to pay a subscription to receive underwear every month or every three months. Of course, if you want to buy the panties at any time, you can also do it.
“En los pasados 10 años he tenido el lujo de explotar mis ideas y crear negocios muy exitosos. Quiero tener la oportunidad de pasar eso a mujeres que lo necesitan. Quiero tener la oportunidad de darle a las mujeres herramientas con las que puedan tener su propio negocio y salir de la pobreza”, dijo la artista en dicha misiva. “EBY hace eso con su modelo de microfinanza. No hay nada más sexy que ser tu propia jefa”.