Every year the H&M brand joins a famous designer brand to launch a capsule collection. This fall it has just been announced that the next collaboration will be with the French store Colette. For those who do not know it, Colette is a modern and conceptual store that sells all kinds of products from high-tech and furniture to clothing and photographs. Now, together with H&M, they will launch a collection of new pieces inspired by the creativity and energy of New York City.
"We really think about the modern woman's wardrobe and what she needs - stylish jackets, lightweight dresses, flattering fabrics and impact accessories," says Pernilla Wohlfahrt, creative director at H&M in a brand press release. "In particular for the H&M Studio x Colette collection, we are not only combining textures that create a contrast to the piece, but also adding more contrast with Colette's distinctive blue that creates a more graphic structure and a bold attitude."
H&M Studio x Colette will sell for two weeks at the Colette store in Paris starting August 21 and will launch globally at H&M stores and on hm.com beginning September 14.
Are you ready?