If you have lost count of all the brands it represents and the campaigns in which Kendall Jenner has appeared in the last year, do not worry, you are not the only one. Now, in addition to being the image of the beauty giant Estée Lauder and the lingerie firm La Perla, the reality star turned catwalk model debuts as a photographer, creative collaborator and also, of course, image of the Italian jewelry house Ippolita.
From the firm they assure that they have chosen her for her "normal girl" look, but without a doubt that her 82 million followers on social networks also help to reach the most desired audience: millennials.
"We are not a brand of red carpet, we are a brand of everyday," explains the creator of the brand, Ippolita rostagno, to the portal specialized in fashion and beauty WWD. “She has a wonderful fashion sense and an enviable casual air. She very much represents our values: young, fun sophistication and original style.”
“Our strategy revolves around the individual. Kendall took care of the campaign style and decided how to wear [the pieces we see in the campaign]. I've done a lot of collaborations in the past and the most successful ones are the ones that are truly authentic and play with the collaborator skills. Kendall is very stylish and remains one of the style leaders of our time,”says the firm's CEO, Jill Beraud.
Although Kendall has not yet announced it through social networks, the brand has confirmed the news with this image of the model with the creator of the brand while the campaign that will be released in the fall was filmed.