If you use social networks you have surely seen the Kardashians sharing on their Instagram accounts the supplements they take to show off a flat stomach, their favorite cosmetics or the corsets they trust to sharpen their characteristic wasp waist, but what is behind of those product recommendations?
In many cases, these posts hide contracts by which celebrities commit to brands to promote certain products, and the US Federal Trade Commission is determined to control this practice. According to the WWD newspaper, this commission recently sent a series of notices to more than forty celebrities who share and recommend products on Instagram without specifying their relationship with the brands they mention.
Those notices were sent to a long list of celebrities including Sofía Vergara, Victoria Beckham, Jennifer López and Kourtney Kardashian, among others.
As can be seen in this post in which Kim Kardashian assures that the tea she drinks tastes delicious and is made with natural ingredients, now the famous ones must warn their followers that it is an advertisement clearly indicating it, for example with the hashtag # ad.
Most of the posts they were warned about have already been removed, but there are many celebrities and influencers who are used to doing this practice.
“Imagine that you know someone who talks to you about how fantastic a product is. It tells you that it works wonderfully and offers a number of new features that no one else offers. Would that recommendation affect you when deciding whether to buy that product? Probably”, explains the Federal Trade Commission on its website about this new initiative.