Advertising campaigns are created by a team of professionals whose objective is usually for the product in question to be sold as hot cakes. Today these campaigns go beyond selling a product, many focus on raising awareness about a problem or arousing interest around a social issue and incidentally putting what you want to sell on everyone's lips. The problem? some of them are lost in the message and instead of receiving applause, they end up being offensive to some, as happened with the most recent Pepsi commercial.
Celebrating the woman's body is what Dove was looking for with the launch of new packages of its well-known liquid soap created as part of its Real Beauty campaign, which seeks to challenge the parameters that exist around the beauty of women.
These are six limited-edition containers created to evoke the different types of women's bodies. To some it seemed like an excellent idea, but to others it was a bit offensive.
"From curvy women to slimmer, taller or shorter, whatever your skin color, shoe size or hair type, beauty comes in a million different shapes and sizes," says a statement posted on the the brand in the UK. “The exclusive designs of the six packages represent this diversity. Like women, we want to show that our classic packaging can also come in different shapes and sizes."
However, not everyone agrees and many used their social networks to criticize the brand for allegedly making them feel bad about their figure.
Look at the new packaging and judge for yourself. Do they seem offensive to you?