Zuleyka Rivera caused a sensation by publishing a video without makeup on her networks - and defending herself from those who have criticized her natural appearance. "I am outraged, frustrated and embarrassed by the knowledge that there are women who think it is necessary to have a specific stereotype of beauty so that you can win the heart and love of a person … To all those girls, life, to through experiences, it will teach them the true meaning of what beauty is,”says the former Puerto Rican Miss Universe in the video.
Since then other celebrities have joined this campaign against bullying, also showing themselves without makeup on the social networks of Despierta América (Univisión). Presenters Pamela Silva Conde, Karla Martínez, Francisca Lachapel, Satcha Pretto, Ana Patricia Gámez, Chiquinquirá Delgado, Lourdes Stephen, Alejandra Espinoza and Karla Monroig are among them.
Showing up without makeup has been a tactic used by several celebrities to cause a stir on their social networks and share the message that beauty must be natural and start from the inside. Singer Alicia Keys has been a strong advocate for this cause, giving up on wearing makeup since last year, when she wrote an open letter to her fans talking about the importance of breaking free from beauty stereotypes.
Stars like Jennifer López, Thalía and Lucero have also shown their faces to life. Others who have been celebrated for how they look without makeup are the actresses Carmen Villalobos and Ximena Duque, who according to their fans look younger without so much production.