2024 Author: Steven Freeman | [email protected]. Last modified: 2023-12-17 08:15
For generations, Dove soaps have been the favorite of many of the women in the United States and Latin America. Not only for the benefits it has for the skin, but also for the incredible campaigns that the company carries out in favor of the well-being and self-esteem of women. Now the brand is expanding its product line by launching Baby Dove, a collection that promises to keep your baby's skin in excellent condition.
Alongside this launch, the brand is also launching a powerful campaign that challenges the stereotypes new mothers have to face. This campaign is made up of two videos that seek to show the reality of modern parents. In one of them, made by real mothers, you can better appreciate the challenges facing moms today and the other discovers the sensitive and protective part of dads.
"According to studies, new moms face a lot of pressure to enter the perfect mom screed," the brand said in a press release. "Actually 89% of moms feel pressured to be perfect which makes them wonder if what they are doing is the right thing."
The line, which includes shampoo, liquid and bar soap, wipes and lotion, seeks to give moms more security and make their work easier and more enjoyable for both her and her baby.
All products come in Rich Moisture versions, for babies with normal or dry skin and Sensitive Moisture, ideal for children with sensitive skin.
Dove Baby's mission is to help parents trust their instincts and understand that there are no perfect, only real relatives.
The products are already available in pharmacies and you can enjoy the videos by entering Youtube.com/Dove. The best of all? You can also share your own experience on social networks using #Realmoms and @Babydoveus. You dare?
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