Lady Gaga will star in the first announcement that jewelry house Tiffany & Co. makes during the Super Bowl this Sunday. Filmed by David Sims and dressed by Grace Coddington, Gaga, who stands out for her bold style, looks exquisitely stylish to promote the next collection of the jewelry brand called HardWear.
“In New York you are born knowing that Tiffany is the best and that is where the magic happens. The brand has a definitive identity and is iconic, but nevertheless continues to dare and evolve over time. For me, Tiffany represents classic American jewelry,”the singer said in a press release.
“For over 180 years, the most chic women in the world have chosen Tiffany jewelry as a powerful expression of who they are. This campaign celebrates Tiffany's luxurious legacy and the modernity of her style. Lady Gaga and her originality, creativity and bravery reflect the spirit of this collection,”said Caroline Naggiar, executive of the brand.
HardWear will go on sale on April 28 and on the brand's website on May 2. A small selection from the collection will be available to purchase in advance on February 5, Super Bowl day.