Clarins has joined the FEED organization with the goal of providing 1,200,000 meals to children around the world in a span of 17 days. The two companies have a strong social commitment that has led them to partner in order to achieve this valuable goal.
Starting today, FEED and Clarins will offer free FEED 10 bags when purchasing two Clarins products, and each bag will have a selection of luxury brand products. These flirty limited edition bags come in two summer colors, one in red and the other in shades of blue. Each will provide 10 resource-poor meals for children, helping them grow, learn and prosper, a real investment in their future.
Eight years ago, FEED founder Lauren Bush witnessed the effects of hunger during a trip she made as an honorary spokesperson for the WFP (World Food Program), and from there founded the brand with the simple idea of creating products that motivated to large audiences to fight hunger together.
Since its inception eight years ago, FEED has created a movement that connects consumers to the cause one bag at a time. And since 2011 FEED and Clarins have provided more than 10 million meals to children around the world.
Clarins' social policy has always supported health, the environment and educational initiatives in low-income countries, and that philosophy is in line with that of FEED. Studies show that when children are fed at school, school attendance doubles and their performance improves.
The offer will be available starting today through May 8 at department stores such as Macy's, Bloomingdale's and Nordstrom.
Lauren Bush, founder of FEED.