Gucci's Unisex Future

2024 Author: Steven Freeman | [email protected]. Last modified: 2023-12-17 08:15

Gucci announced that it is going to start presenting the men's and women's catwalks together starting with the Fall / Winter 2017 collection.

The brand's CEO, Marco Bizzarri, explained why they made this decision.

“Switching to a catwalk per season will go a long way in simplifying many aspects of the business,” explained Gucci CEO Marco Bizzarri. "Keeping two calendars separate and disconnected was the result of tradition rather than practicality."

Under the influence of designer Alessandro Michele, Gucci has added masculine looks to women's catwalks and vice versa, and this step has blurred gender barriers even further.

"It seems natural to me to present my [collections of] men and women together," added Michele. "It is the way I see the world today."

This decision comes months after Burberry announced a similar approach by declaring that they will be presenting mixed and seasonless catwalks beginning in September, thus breaking a tradition in the fashion world. A few months ago Louis Vuitton put Jaden Smith in his latest hood modeling women's clothing, and unisex clothing has become more and more popular with brands like Zara taking out mixed lines.

The Italian brand has not revealed whether they will present their first mixed catwalk at men's or women's fashion week, although they have already confirmed the place where it will be shown: Gucci's new headquarters in Milan on the Via Mecenate.

Gucci Autumn Winter 2016.