Inspired by classic musicals and with a careful choreography, Burberry has surprised this year with a candid Christmas campaign starring Romeo Beckham.
It seems that the 12-year-old, who has already spearheaded the firm's summer campaign, has inherited the talent of his parents to pose and act in front of a camera, to which the quintessential British house clothes are added.
The creative director of the firm, Christopher Bailey, personally chose the son of David and Victoria Beckhamn because, as he said in a statement, “it is an absolute joy to work with Romeo, he has charm, style and a lot of energy! I am delighted that he is the protagonist of our campaign”.
"From London With Love" tells the love story between two young people with the city of London as the backdrop.