2024 Author: Steven Freeman | [email protected]. Last modified: 2023-12-17 08:15
Charge more for the same dress two sizes bigger? This is why the British fast fashion chain New Look is facing international controversy after coming to light that they charge more for the same product if it is one size bigger than the standard ones.
According to the New York Times, the controversy broke out when a customer of the store, Maria Wassell, 43, noticed that striped pants cost 15 percent more in sizes greater than 12 than in more sizes. little. She also found a T-shirt and dress that were cheaper in standard sizes than identical ones in plus size.
"I am being discriminated against for being large when I am only slightly larger than the average," she told The Sun newspaper.
Both fashion experts and Internet users are divided between those who accuse the brand of overcharging unfairly and those who think it is not wrong to ask for more money for a larger garment.
“Companies can say that large sizes require more fabric and are therefore more expensive to produce […], but customers point to garments for taller people or pregnant women, who also require more fabric and are rarely More expensive. Or small sizes, which are not cheaper,”explained Emily Sutherland, a writer for the fashion newspaper Drapers, during a discussion among experts on the subject on the BBC.
New Look, for its part, has issued a statement explaining that they are in the process of reviewing the prices of their plus size line "to ensure that price differences like these will not occur again in the future," according to what they have published. British media.
Other chains like H&M, Asos, River Island, and Old Navy have also faced similar allegations in the past.
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