What Does Shakira And Jennifer Lopez's Super Bowl Performance Mean To Latinos?

2024 Author: Steven Freeman | [email protected]. Last modified: 2023-12-17 08:15

There is no doubt that Latinos are in fashion all over the world and the best proof of this is that two Hispanic superstars - Jennifer López and Shakira - are the stars of one of the greatest shows in American sport and culture: the Halftime. Super Bowl show.

The choice of the two interpreters has generated a frenzy and has undoubtedly become one of the points of greatest attraction in the game that the San Francisco 49ers will play against the Kansas City Chiefs at the iconic Hard Rock Stadium in Miami. next February 2.

It seems that the so-called “Latin Boom” will continue to consolidate even more in this decade that begins and in which surely many more artists with Hispanic roots will continue to grow in their influence around the planet.

In the decade of the 90 names such as Ricky Martin, Gloria Estefan and Christina Aguilera were positioned within most recognized in the world of the Anglo entertainment stars, but now, the list of Latin artists (or Hispanic roots) that fill stadiums Wherever they go is endless: Selena Gómez, Camila Cabello, Cardi B, Bad Bunny, J Balvin, Becky G, Demi Lovato, Bruno Mars, Daddy Yankee, Maluma, Marc Anthony, Romeo Santos, among many others and without forgetting, of course, Shakira and Jennifer López.

In order not to go too far, it is only necessary to take a look at the impact that the song “Despacito” had by Luis Fonsi and Daddy Yankee. Today, three years after its release, it still continues to be the most watched music video in YouTube history, with more than 6.6 billion views on the popular digital platform. Wow!

And not only in the world of music does this “boom” seem to be happening, another of the industries that has reflected the impact of Latin American talent has been cinema. See the great achievements have garnered in Hollywood names like A lejandro Gonzalez Inarritu, Guillermo of the Toro and Alfonso Cuarón you can goosebumps to anyone. The three Mexicans have managed to win with their films the biggest awards in the industry, including the Oscar and the Golden Globe. His films "Gravity", "The Revenant", "Roma", "The Shape of Water" and "Birdman" are already part of the great classics of the seventh art.

The entertainment world has always been a place for Latinos to shine with their own light, but we cannot forget that for the first time in history the Catholic Church has a Latin pope: Francisco; that in the list of the richest people in the world two Latin names appear in the top 10: Carlos Slim and Amancio Ortega; that a Latina is part of the Supreme Court of the United States: Sonia Sotomayor; and that a Latino is breaking all records with his shows on Broadway: Lin-Mauel Miranda.

The list does not end with them and it becomes even much longer when we include the names of the Latin athletes who have transformed their names into those of legends: Lionel Messi, Neymar, Sául Canelo Álvarez and Egan Bernal, to name just a few.

There is no better time to be proud of being Latino than this decade that begins and the best test to tell the world that Hispanics are dominating the world is the presentation of Jennifer López and Shakira at Super Bowl LIV. A moment to remember and not to miss!