Alicia Machado Launches Her Makeup Palette

2024 Author: Steven Freeman | [email protected]. Last modified: 2023-12-17 08:15

Alicia Machado is one of the women who never sits on her laurels and maintains a busy work schedule despite not being working in front of the cameras right now.

With 11 years of business history, the former Miss Universe embarked on a new adventure and immersed herself in the competitive world of makeup with a collection of shades that she uses daily.

Will Kylie Jenner take over as the magnate in that area?

It remains to be seen, the truth is that the model was fully involved in this project that took around two years to land and with which it provides its followers with the quality that she said, she would like to find in the beauty products that she uses.

“I hadn't gotten into [doing] makeup [because] I wanted something unique, something different, something that I really created, precisely because of the competition. There are many things from many celebrities, but I wanted to do something unique for myself, for my fans, for the people who follow me,”said the Venezuelan, who teamed up with her personal makeup artist to create the perfect palette of shadows for the entire year..

Convincing Machado to say yes to the final product was not easy, said his partner and makeup artist Ruby Vargas, who guided the model in this process.

It took a year and a half to make the paddle because Alicia is so demanding. I brought him a sample, he said no. That it had to be zero animal cruelty, the formula was changed more than three times. In the end it is a beautiful palette,”said Vargas.

To which Alicia added: “The products are not removed because they are removed. I am not a brand, I am a celebrity. I am a clear, honest, transparent person and that I do things with quality, my products have to carry the same flag”.

Machado said that he has learned a lot from business with his own successes and mistakes, so he has three tips for those who want to enter the business world.

“There are three rules in the business world, the fourth rule is money. The first is to be convinced that what you are going to really sell is good, you use it, you love it, you believe in your product,”he said. Two: you have to do a business structure, it's like playing tic tac toe. You have to make a market strategy, know who you work for. And the rest, work. Find people who believe in your project”.