What Is The Pink Tax?

2024 Author: Steven Freeman | [email protected]. Last modified: 2023-12-17 08:15

A group of empowered Latinas met in April in Miami with the mission to combat "the pink tax." What is it? It is an 'invisible rate' that women pay more for everyday products than a man costs less. For example, a package of razors or a baby milk pommel cost several dollars more if they are pink instead of blue - that is, if they are marketed for women instead of men - although in essence they are the same products..

The movement "#Ax the pink tax" or "Down with the pink tax", sponsored by the European Wax Center organization, came to Miami in order to raise awareness about this phenomenon that affects the economy of women. According to studies, this "pink tax" can cost an ordinary woman for feminine items.

Julia Armstrong of the European Wax Center emphasized that the long-term cost of this 'woman tax' is shocking. “For me, who am 36 years old, they are oars made by men. The solution is to have gender equality. We want pink or purple products, but we want them at the same price as the others.”

Several of the women present - including blogger Kelly Saks - dyed their eyebrows pink as a sign of support for the campaign. Puerto Rican journalist Astrid Rivera Luciano of Despierta América (Univisión) also supported the initiative. "These types of movements for women are very important," she said. “2018 for me is the year of women, the year of empowerment and of women raising their voices. It is important that we support each other. When women unite, we create the kind of activism that helps change laws.”

This pink tax also affects men, who have to pay more for gifts for their wives, daughters and mothers, it is something that affects the finances of the whole family. The myth that women are not good with finances was also debunked. “If we know how to spend wisely, we have to do it. We have to get ahead with less salary and in turn paying more for products than men, "Armstrong concluded. “We have children to raise, many women are single mothers. We have to manage our money wisely and raise awareness for our own good."