2024 Author: Steven Freeman | [email protected]. Last modified: 2023-12-17 08:15
With a new brand of wine, Tito El Bambino joins other celebrities in having their own line of liquor. Under the name Está lokas, the reggaeton player launched his brand of wine at the restaurant in San Juan, Puerto Rico.
"Truly, I am a madman. That is why we called it 'They are crazy', "the singer explained to the Puerto Rican newspaper El Nuevo Día." I am a person of great faith, and thank God he put my friend, partner and brother, Alberto de la Cruz, on the road, which is the same as me, since we both shared the same vision”.
The first product in the line is rosé wine because it is El Bambino's favorite. Which stands out for its good quality and is affordable for the public.
“In particular, I like rosé. I am a rosé drinker, champagne rosé, and I take everything rosé. So I understand that people love it, but many times people can't afford it, he added.
The entire process, from the approval of the flavor to the choice of wolf and bottle, which took six months to determine, was carried out by the reggaeton maker in collaboration with De la Cruz, president of Coca Cola. All the elaboration is done in Puerto Rico.
“That was what took us the longest to choose. We wanted something that simulated a little bit of cornering,”he said.
Although they will initially handle this variety of wine, Está lokas is already working on its version of red wine and sangria; In addition, the production of a rum that will be called "I was born here", which has the quality of a three-year stay in Cidra.
"We, in two years, are going to present to the entire world a complete brand between rosé, red, sangria, rum", concluded Tito El Bambino.
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