84 Lumber, The Most Controversial Super Bowl Commercial

2024 Author: Steven Freeman | [email protected]. Last modified: 2023-12-17 08:15

Although the ending had allegedly been banned on television, for trying on President Donald Trump's wall, the advertising clip for 84 Lumber, a logging company in western Pennsylvania, has become a viral phenomenon and not a little controversial, after releasing the full version on its website.

The short film of just over five minutes shows the long and painful journey of a Spanish-speaking woman and her daughter in search of a better life in the United States. After overcoming all obstacles, the couple find a large wall that ends, for a moment, with their American dream, as they discover a huge wooden door that opens to welcome them to their new life.

In addition, the commercial ends with a message addressed to immigrants: "The desire to succeed is always welcome here."

So far, millions of people relied on the advertising creation of 84 Lumber to demonstrate again their disagreement with the Trump wall on networks.

"We do not condone illegal immigration. The journey of the mother and her daughter symbolize endurance, dedication and sacrifice, Characteristics that we look for in our people in 84 Lumber. President Trump has previously said that there should be a "beautiful door in the wall for people to enter our country legally." We couldn't agree more."

His words, although they have tried to include the president's point of view, have failed to convince those who see the message as an invitation to illegality.

Insurance. It seems to me that they are in favor of illegal immigration. They shouldn't mind losing me as a customer. Maybe they'll get new illegal immigrants as clients,”replied a netizen on Facebook.

And you do you think?