New Campaign To Celebrate Latino Women

2024 Author: Steven Freeman | [email protected]. Last modified: 2023-12-17 08:15

How are we Latinas? It is impossible to summarize in a few words the features that characterize the different races, figures and sizes of all Latin America. And so it should be!

According to a Dove study, in the last decade, the number of women with a negative perception of themselves because of unrealistic images in the media has more than doubled (from 14 percent to 36 percent), and 71 percent would like the media and advertising creatives to do a better job of portraying women of diverse physical attractiveness: women of different ages, races, figures, and sizes.

That is why the cosmetics brand in collaboration with the popular image bank Getty Images and the platform for young entrepreneurs Girlgaze has launched the campaign #ShowUs (show us), the collection of images of women and non-binary people, who do not feel identified with one genre, largest in the world.

From the US to Colombia, Brazil, Argentina or Mexico, the 5,000 photos that make up the collection include women from more than 35 countries, so that all kinds of shapes, colors and styles have a place and representation in the media of communication.

If you want to help promote this message of inclusion, you can also upload your favorite selfies with the hashtag that gives the campaign its name: #ShowUs and become part of the movement. Because differences and imperfections are precisely what makes us unique, and we have to celebrate it!