Bianca De La Garza Beauty

2024 Author: Steven Freeman | [email protected]. Last modified: 2023-12-17 08:15

After succeeding on television, the Mexican-American journalist and entrepreneur Bianca de la Garza debuts in the world of cosmetics with a magic formula to achieve an enviable glow: In GLO We Trust. Know its history.

How did you decide to create your own line of cosmetics?

At 16 I worked for the Clarins cosmetics firm and they taught me everything about skin care in the Parisian way. [Also] After working as a newscaster on a nightly show, I spent years wearing too much makeup to stand in front of HD cameras and my skin was never okay no matter what products I put on. A couple of years ago I decided to eliminate several steps from my beauty routine and stop spending a fortune and then not get results, I was looking for something that would give me a radiant look and at the same time do good things for my skin, but I found nothing Well in the market so I decided to create a line of cosmetics for women like me, who are looking for something simple and effective. I think beauty is not determined by a few companies, but the voice of the new generation of consumers.

There are so many beauty brands on the market right now. How is yours different?

We distance ourselves in a field full of cows because we are taking the conversation towards this new era of beauty. For many years the media has bombarded us with unrealistic and impossible to reach images of beauty. Our mission is to rewrite that old-fashioned speech. The client of my brand is a woman who seeks to define beauty as it is for herself and celebrate the diversity of world cultures. You may wear a lot of makeup a day or very few depending on how you feel. We increase inner brightness by making conscious decisions about how we want to present ourselves to the world that day. She loves beauty, but it's on her own terms.

How did you come up with the name In GLO We Trust?

Bianca de la Garza beauty is simple. For my first collection of products I wanted to capture the essence of my brand, a natural shine that does not cost much work and that the serum provides. Then I kept thinking about how women are so powerful and owning our own beauty is our divine right, not something that a company sells or tells us. So I thought "Believe in us". We believe in our inner brilliance that we radiate into the world. Boom! This is how In GLO We Trust was born.

How has your Latin American background helped you in your life, your career and the creation of this beauty brand?

I am a very passionate person and when I do something I do not stop until it is as I had imagined. My father was born in Monterrey, Mexico, and then came to the United States. [So] There is a brave spirit in my family, the feeling of going somewhere new and conquering it I think is unconsciously something that I carry inside and is part of everything I do.

You are also a mother, how do you educate your daughter in terms of beauty and self-esteem?

She is 12 years old and is an age in which she is developing as a woman and seeing how the way you look, dress, behave and speak creates the perception that others have of you. For better or worse. Perception is reality and with social networks we no longer know what is real many times. I talk to her a lot about being comfortable in her skin doing what makes her happy. […] The best gift you can give her is to tell her to live her truth. […] Through my work I have taught her how to be savvy in business, a sense of purpose and how to become an independent and self-sufficient woman.

What advice would you give to Latinas who read this and want to start their own business?

Don't be afraid to think about your goal. Do not let anything or anyone separate you from your dream and surround yourself with positive people who support you. Go out to conquer!