Loreal Will Create Beauty Line With Valentino

2024 Author: Steven Freeman | [email protected]. Last modified: 2023-12-17 08:15

Listening to the word Valentino immediately transports us to the best of haute couture and of course to the most feminine outfits on the catwalks that we all want to have. For decades the brand has been synonymous with good taste and for the same reason it is one of the favorites of the famous best dressed in Hollywood. Perhaps many of us cannot buy the expensive dresses, but very soon we will be able to use their beauty products. And it turns out that Valentino signed a contract with L'Oréal to create beauty products that are already giving a lot to talk about.

This is an equally important collaboration for both brands as both L'Oréal and Valentino seek to expand to other markets.

"Valentino today represents the image of extraordinary beauty and modernity, and as such provides great inspiration to [create] fragrances and beauty products," L'Oréal said in a statement.

For his part, Stefano Sassi the CEO of Valentino also shares that excitement and is eager to start creating products that place both companies as the market leaders.

"We are very excited to start this new adventure with L'Oréal to grow our brand," Sassi said in the statement. "We believe that Valentino has great potential in this category and with L'Oréal's experience in this sector, we will be able to put that potential to use."

This alliance will begin creating both beauty products, as well as perfumes, in January 2019. This will give Valentino the opportunity to reach the mass market and thus be in reach of many of us. How about?