2024 Author: Steven Freeman | [email protected]. Last modified: 2023-12-17 08:15
This article originally appeared on Instyle.com.
If you were to ask BJ Nichols, Retrouvé Brand Training Director, what it would take to a desert island, that brand's Facial Replenishing Moisturizer () would top the list.
And it is that a little of this product will maintain the levels of hydration of the skin, repair the sun damage that will surely occur while you are stranded on that island and will be better company than a Wilson volleyball, although at a cost of rent it would be almost like a ticket back home. Sure, as long as you have reception on your cell phone. Other products in the line range from a serum to a traditional moisturizer and have an aroma that feels like you're drinking a large glass of kombucha tea. The skin practically absorbs it on contact.
Created by Jami Morse Heidegger, heir to Kiehl's, Retrouvé started after Heidegger sold Kiehl's to L'Oréal in 2000. Initially he had been working with chemicals to create products for her, but he ended up releasing it to the public in 2014. “The Intensive Moisturizer was a 15-year evolution to get where it is now. Jami's intention was never to sell the products,”Nichols tells us. “When I was at Kiehl's, I would ask the chemists to make stronger versions of the products. With this line, she wanted to create the most exclusive and effective ingredients approved by science”.
In the case of the moisturizer in particular, ingredients like white tea and apple stem cells are more than just additions to the ingredient list. Heidegger and his chemists formulated them with a squalene base and the pharmaceutical version of cholesteryl ester, both of which are highly compatible with the sebum naturally produced by the skin.
"Each ingredient is formulated so that it works in synergy with your skin and that the ingredients reach directly to the dermis or the deeper layers of the skin," Nichols explained. “All the anti-aging ingredients are also being used in their clinical version. If any ingredient is tested to work at a certain percentage, that's the amount you must have in a formula to produce results on the skin. Some companies do not include that amount, but they claim it does. So knowing that, Jami wanted to use the clinically effective levels with the high concentrations of hydrants and antioxidants."
The powerful ingredients are useless if the packaging doesn't protect them, which Heidegger took into account. Each product is packed in a thick glass container that is painted black to prevent light from altering the formula. In the laboratories all the ingredients are vacuum mixed so that the air does not make contact with the moisturizer, and they are immediately placed in airless containers that are also equipped to prevent it from entering.
"The air does not have contact with the product so they can put it on the skin without altering the potency," adds Nichols.
Translated by Yolaine Díaz
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