Today we are all used to getting everything through our cell phones and now you can also use yours to get new pieces from the collaboration of Adidas and designer Alexander Wang.
Both brands join forces again for the new 'Adidas Originals by Alexander Wang' collection that will hit stores in New York on July 29 and the world on August 5.
"Always unconventional, Adidas Original and Wang are once again revolutionizing the status quo of fashion, reinventing design, communications and retail sales," Adidas says in a press release as reported by WWD.
In addition to the news, Adidas also posted a video of the campaign, directed by Ryan Staake, to spark interest in the collection.
Adidas' first collaboration with Wang came in September last year after the designer unveiled his spring / summer '17 collection during New York Fashion Week. T-shirts and sweatshirts with the iconic Adidas logo were some of the pieces in the collection.
In the campaign video and in the photo Wang uploaded to his official Instagram account, a phone number [(917) 512-7715] appears to those who are interested in buying clothes from the collection can write text messages. Of course, first they have to find a code that appears in the ads that will be placed in Manhattan.
In the video you can see unisex style pieces, phosphorescent colors, sports pants, tennis and balaclavas.
The good news is that in addition to having athleisure-style pieces, the collection also looks like it will include clothing that you can really work out on.
What do you think? Have you already learned the phone number?