On the eve of the highly anticipated Tommy Hilfiger Fall 2016 show, model Gigi Hadid and designer Tommy Hilfiger sat down for a lively press conference where they discussed the Tommy x Gigi special collection and what is expected of the catwalk during New York Fashion Week.
Zanna Roberts Rassi, Gigi Hadid, and Tommy Hilfiger
Known for his iconic American preppy style and the impressive staging he puts together for each show, Hilfiger assured that for this collection the experience will be something out of the ordinary. “It's a carnival, a 'block party' in New York, with hot dogs, hamburgers and fries, games and entertainment. We have two tattoo booths and two virtual stores for you to buy the Gigi collection,”said the designer on the theme of the show, which will be broadcast live in Times Square. “We listen to the customer and she is telling us that she wants to buy fashion that she can wear right now, and she also wants experiences. It will be a multimedia extravaganza”.
Gigi Hadid and Tommy Hilfiger
For her part, Hadid, who has also been a spokesperson for the brand since this fall, was excited with the great expectation that the event has awakened, which will be attended for the first time by her fans. "Seeing my friends parading with me in my clothes is incredible and the experience of being able to have my fans is something that I thank Tommy for," said the model. “I have designed the clothes with [them] in mind. For the show they brought a stylist but they allowed me to exaggerate each piece and make them more fashion forward, bring a little more street style. Tonight they will see the combined pieces for different styles”.
With more than 22 million followers on Instagram, the beautiful supermodel, who is also the face of the brand's perfume The Girl, assured that tonight she will be communicating with her fans through the networks with the same naturalness with which she wears it. doing since I was in school. "If you go to my Instagram and go to the beginning [of the feed] you will see that at school I already posted posts so that people would come to watch a volleyball game, so I have never stopped being who I was on social networks ", said. “When I work with a brand, I don't like to sound like I'm forcing something on my followers. It is easier to be yourself”.