Jessica Alba continues to expand her empire. Now the actress has joined the DL1961 company to create her first jeans collection.
To celebrate, the actress stars in her spring campaign and appears in spectacular photos taken by renowned photographer Boo George.
“I am very excited to join the DL team. It is the first time that I collaborate with the fashion world, but I know that I want to design for women with different body types, "Alba said in a statement about her JAxDL collection. "Feeling pretty and self-confident when they wear a pair of jeans is what all women want and I want to give them that."
The line will have ten unique pieces and will be available in August on the brand's website.
"My inspiration in all things in my life are the supermodels of the 90s [like]: Cindy Crawford, Naomi Campbell and Claudia Schiffer, " Alba, creator of the multi-million dollar company The Honest Company, told Vogue magazine. "The jeans I'm designing are going to celebrate women's bodies and show their curves."
Jessica Alba in the DL196 spring campaign.