Olivier Rousteing, creative director of the Balmain house, has once again surprised his followers with his spring 2016 campaign. The famous designer managed to bring together nothing more and nothing less than the supermodels of the nineties Cindy Crawford, Claudia Schiffer and Naomi Campbell to to promote the collection.
"This campaign is about what made me love fashion and these three women are that," the designer told Vogue magazine. "They were the ones that made me love fashion yesterday, the ones that made me love fashion today and the ones that made me love fashion in the future."
The photos were made in black and white by the famous photographer Steven Klein and in them the famous models look spectacular, dressed in outfits with details such as ruffles and grids, leaning against a simple wall.
"I felt like I was dreaming when I was watching the photoshoot because I knew it would be something epic that I would never forget," Rousteing told the publication. “You realize that working with them is very different from working with today's models. They know a lot about themselves. Their careers are strong. They know their bodies very well. They move at the same time as the camera moves."
Although some of her muses are the youngest models of the moment, among them Kendall Jenner and Gigi Hadid, Rousteing recognizes the weight of being able to count these three fashion icons.
"Everyone who loves Balmain loves the nostalgia for the power of the fashion of the nineties when the models were iconic and this is what I always try," he explained. "When you love Balmain you love Cindy, you love Naomi and you love Claudia. It is natural because they are iconic, powerful and strong and they make many people love fashion.”