Why Does Carolina Herrera Not Like Influencers?

2024 Author: Steven Freeman | [email protected]. Last modified: 2023-12-17 08:15

The popularity of social networks, especially Instagram, has created a whole new generation of girls who have incredibly even made this medium their way of working. The so-called bloggers or influencers have managed to become the fashion icons of thousands of women, as well as designers. And we have to admit that, although the influencers market is a bit saturated, many of these girls have an exquisite taste in dressing and are worth admiring. Now, although many designers and brands love them and even make collections in collaboration with some of them, especially in the world of beauty, there are others who do not agree so much with taking them into account and giving them so much relevance. One of them? Designer Carolina Herrera.

It turns out that the Venezuelan artist took advantage of her participation in the Latin American Fashion Summit, held a week ago in Cartagena de Indias, Colombia, to give her opinion about the girls who today earn a living by showing their style on the networks.

“Influencers are something that seems very important. I do not understand much and I will explain why, 'said Herrera during his appearance at one of the events of the fashion summit. “For me they are not the style of fashion. They are the style of money. they don't have their style”.

The brand that the Venezuelan designer founded, which she no longer leads, is one of the few that has chosen to continue campaigning with models and has not decided to collaborate with any influencer, as other brands of her have done. same size.

Why are all these girls dressed at night? All dressed in tulle, as with a shiny tiara, another with a long dress, and it is ten in the morning,”said Herrera. “These are supposedly the influencers who are going to help you sell your collections. “Those influencers come out of the show and change [clothes] immediately to get into the Michael Kors show, or whoever it is, and they change. They don't have their style. They wear what they get for the show at the time."