Victoria's Secret Financial Problems

2024 Author: Steven Freeman | [email protected]. Last modified: 2023-12-17 08:15

There is no doubt that 2017 and 2018 were very difficult years for some stores that due to low sales had to declare bankruptcy and close many of their stores, including Sears, Kmart and Michael Kors. And apparently one of the favorites is starting the year facing difficulties. We are talking about Victoria's Secret, whose sales have continued to drop.

As usual, the company took advantage of the December festivities to put excellent sales on its merchandise and thus increase sales. However, even the sales did not help this happen.

Sales on the brand's website fell 6% during the month of December, up from 1% that had already fallen at the end of 2017. Stores also experienced losses, a drop of 8% to be precise.

The reality is that Victoria's Secret has been struggling with low sales for some years now, and not even its famous annual parade, which in fact this year had little audience, let alone new strategies such as announcing that they will again sell swimwear, has It has done much to re-establish the brand as one of the most popular and profitable in the United States.

Many experts say that the problems faced by the brand are partly because they have not changed their mindset and do not make inclusive collections, something that many others have already done.

We can only wait if the company decides to catch up with the design of its parts or if it will continue to lose customers.