Loft Plus Size Clothing Line

2024 Author: Steven Freeman | [email protected]. Last modified: 2023-12-17 08:15

The popular store will offer a collection of existing pieces in plus sizes.

Many brands have decided to launch a large size collection to meet the needs of many of their buyers. And it is that in these times, diversity has become a must both for the campaigns and for the products offered by the brands. Especially in the world of beauty, where we can now see that many cosmetic lines have focused on offering products for all skin tones, including up to 40 base colors just like Fenty, Rihanna's makeup collection did. Like her, other makeup and clothing companies want to offer the best service to buyers. So to keep up with the times, Loft decided to launch the Loft Plus collection, to give its customers who wear larger sizes an extensive variety of pieces very in the style of the store.

"With the launch of Plus we are able to offer more women the versatile pieces in the amazing colors and patterns that Loft is known for," Laura Jacobs, vice president and director of marketing for the company, said in an interview. "[This] is not an exclusive collection but of the same products that we offer in our regular collection and with equal prices, something that is very important to us."

The collection will hit stores and Loft.com on February 5 and seeing the advance that the brand published on its website we can say that the pieces look fabulous and with patterns and colors perfect for spring.

"We did extensive research in this market," Jacobs explained. “It helped us refine the sizes and select the favorite pieces from our collection. We learned a lot from the [plus size] customers.”