Hennessy has just launched a new bottle, limited edition, and the one chosen to design it was nothing more and nothing less than a Latino. We are talking about the famous Dominican artist JonOne, recognized for his original paintings that have been exhibited in important establishments, including the Grand Palais, in Paris.
The Hennessy Very Special Limited Edition by JonOne design has vibrant colors and is the latest edition in a series of collaborations between the said company and international urban artists, which includes Scott Campbell, Ryan McGinneess and Shepard Fairey, among others.
“As I live in France, I have always known and respected Hennessy. That name represents a certain tradition here. They represent excellence,”said the painter in an interview. “I have an appreciation for Hennessy that goes beyond taking the drink they make. Hennessy for me is about making and exporting the best of France.”
That is why this collaboration fills him with pride and also with emotion since, according to his words, his work may be appreciated by another audience very different from the one normally exposed.
“Collaboration is great for me because it gives me great visibility. As a result of this, my work will reach a different type of audience. It reminds me of the way I discovered art. Not in the traditional way, but through other means, "he explained. “I am very happy with the way Hennessy treated my work. They treated him with great respect. They made sure not to disfigure the image [and] the end result reflected my work."
JonOne's seal is captured on both the bottle and the box, which was also designed by him.
"My inspiration was my positive energy. I see my art as something happy. It is intended to give hope, "confessed the painter. “I was very impressed by the colors I saw when I visited Cognac (where the company distillery is located), but my colors are mine and my palette represents energy. At Hennessy they have their own palette of smells and flavors. I had my own vision of how the bottle should look and the image it should project around the world. The idea was to create something festive and cheerful, but at the same time sophisticated. The piece had to attract the attention of the new generation, while maintaining the tradition of the brand. Then I created an explosion of color, like a rainbow."
The Hennessy Very Special Edition by JonOne bottle will be available starting June 26 at Reservebar.com, for the price of $ 35. It will be from the month of July when it is also available in liquor stores in the United States.