Irma Martínez is known for her amazing work as a stylist for stars like Thalia, Pitbull, Sofía Vergara, Gloria Estefanand many more, and now she will also be known as one of the faces of the new campaign #ItStartsInside (#BeginByInside) of the probiotic yogurt Activia. Considering Martínez's impressive career, it is not surprising that the brand has chosen the Colombian businesswoman to star in the campaign. According to an Activia study, 80% of women agree that they themselves are their worst criticism, and that is why the objective of this campaign is to be able to empower them. With a successful career of more than two decades as a stylist, her new book "The Stylist's Manual" and the launch of her Trendy Academy, Martínez is a great example to follow. "I love it because I feel very identified with everything the campaign is about," she tells us in the video above."[I want to] take advantage to empower those women who want to start and don't know how."
In that same video, the famous stylist tells us about her wonderful work with the stars, specifically her work with Lucero (who the more "the prettier she is"), Sebastián Rulli and Chayanne (who love fashion), Thalía (" apart from being a client, she has become a great friend”) and about what she likes most about fashion right now: the big earrings, like those of the Colombian designer Mercedes Salazar that she wears in the video.