Just one month after revolutionizing the world of beauty by choosing the first male ambassador for her firm, Covergirl once again makes a difference by announcing the famous Muslim vlogger Nura Afia as her image. The young woman, who has more than 300,000 followers on her YouTube channel, will appear wearing a hijab, the traditional scarf worn by women of that religion. This is the first time Covergirl has chosen an ambassador to wear this distinctive scarf. However, this news has unleashed a wave of positive comments both on the brand's instagram page as well as Afia's social media.
“I am very excited to be a part of the new Covergirl campaign. It feels unreal, "said the young woman in a statement. "Honestly, I grew up insecure because I am wearing hijab and never thought I was going to see the Muslim woman represented on such a large scale. This means a lot to me and I feel awestruck to be a part of this campaign with Covergirl.”
In one of the first images of the new campaign, Afia appears alongside Sofía Vergara, Katy Perry and other ambassadors of the line, all wearing T-shirts promoting the new So Lashy mask. This same group will also appear in the commercial that opens on November 14.
“It is important for a brand like Covergirl to include different types of people in their campaigns. Covergirl is known for hiring people who break barriers like Queen Latifah, Katy Perry, Janelle Monae and Ellen DeGeneres.” Said the young makeup expert, who is more than proud to share this campaign with these celebrities. "I can not be happier. I love Covergirl as a brand and everything they stand for. They really believe in beauty for everyone."