Puma And The New York City Ballet To Create Better Sportswear

2024 Author: Steven Freeman | [email protected]. Last modified: 2023-12-17 08:15

Puma joined the prestigious New York City Ballet in a collaboration through which they will donate all kinds of sportswear to the dancers and take the opportunity to test the effectiveness of their new products. In addition, the company's own dancers will be the protagonists of the advertising campaign for the brand's next collection that will be released in October.

"We are proud to join such an iconic and prestigious institution as the New York City Ballet," said global brand director Adam Petrick, in a press release. "The incredible team of dancers demonstrates the discipline and skills that truly represent the attributes of a Puma woman."

With this union, the brand also seeks to help the company in different ways, such as attracting more audiences and improving the health and well-being of dancers.

"Leggings, which are my favorites, fit me very well," said Olivia Boisson, one of the dancers. “They grip my legs well, enough so that the muscles feel more supported. The material is not very thin or transparent to break, but neither is it too thick to cover the contours of my muscles.”