2024 Author: Steven Freeman | [email protected]. Last modified: 2024-01-12 00:28
It is not a secret that even at 50 Cindy Crawford is one of the most beautiful models and that is why Pepsi chose her again to star in her new commercial in which the artist appears in the form of Emoji.
The commercial is an animated recreation of the first one the model recorded with the company in 1992, where she appeared in sexy denim shorts. This will be the first of several commercials with emojis that will appear throughout the summer as part of the company's new global campaign #SayItWithPepsi. Along with the five-second commercials, a collection of PepsiMoji will also appear in some of the brand's drinks.
“I had been thinking about this with my team for several years and it was like, 'we have to make an emoleji', which is what we call it. The happy face with the lips and the little mole, "the model told People. “And of course, it's one of those ideas that you say, 'how do you do that? How do you have your own emoji? ' Now Pepsi did it for me and it's fantastic."
Crawford, whose sons Presley and Kaia are following in his modeling footsteps, confessed that he still has the shorts he wore in that first ad that later became iconic.
"Those were my own Levis 501 jeans. I took it and cut them," explained the supermodel. “Other than that, the oldest thing in my closet is an Azzedine Alaïa jacket. When we did the shows sometimes he used to pay us with clothes. I still keep some of those pieces because they are works of art.”
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