David Beckham launched his new collection for the H&M store and next to it an original video where everyone who appears is dressed just like him.
Filmed in the streets of Lisbon, the new and attractive commercial in the Modern Essentials Selected by David Beckham line frames Beckham as a style icon for men around the world.
“I always have a great time doing the commercials for H&M. They really understand my style and my sense of humor, "said the athlete in a statement. "It was amazing to wear such well-made pieces from the Modern Essentials collection while having so much fun."
The entire line is available now at select H&M stores and on the brand's website starting February 18.
Images from the campaign for the new David Beckham collection for H&M.