Mom, businesswoman, actress and also a model. The versatile Eva Mendes, who recently launched her cosmetic line, is the new image of Estée lauder's New Dimension line, as announced by the firm on Friday.
"Since my adolescence I have always admired Estée lauder, both women and the brand," said the Cuban-American actress in a statement. "I am excited to represent New Dimension because I can relate to what it represents - the power we have as women to take control and transform our own beauty."
For her part, Jane Hertzmark Hudis, Global Brand President commented: “I am delighted to welcome Eva to the Estée Lauder family. [She] understands the power of transformation that is at the core of our new approach to beauty. [Her] quality and closeness will help us share this story with women around the world.
The New Dimension skin care line has two products: Shape + Fill Expert Serum and Expert Tape, which help define the contour of the face and will hit stores next fall.
