The cosmetics brand Lancôme invites you to join the firm on the Génifique day in which funds are raised for the St. Jude hospital.
During this Friday and Saturday, October 24 and 25, for each product in the Génifique range sold, the brand will donate directly in one day, and with just three, you can pay for a bone marrow biopsy needle.
“Our founder, Danny Thomas, believed that no child should die at the X of life. To fulfill its promise, St. Jude relies on initiatives such as the Génifique Day to sustain the research and treatments carried out in the hospital, and ensures that no family ever receives a St. Jude bill for treatment, travel, accommodation or food,”said Richard Shaydac Jr., president and CEO of the ALSAC association of St. Jude, in a statement.
A St. Jude patient at the Lancôme event in Memphis in September.
Every year, thanks to this initiative, St. Jude receives thousands of vital dollars for the center that has an operating cost of 2 million dollars a day.
"I am honored to be affiliated with a brand like Lancôme, which supports such a meaningful and valuable cause," said actress Lupita Nyong'o. "I understand how important it is to support the efforts of those seeking to cure serious illnesses, and so I proudly support the work that St. Jude does, especially with pediatric cancer, to help children live better and healthier lives.".
Lancôme will make these donations to the products of the Génifique collection sold in its stores and also through its website.