The famous Italian company Giorgio Armani announced on Tuesday that it will stop using animal skin in all its products from its new fall / winter 2016 collection.
Armani said in a statement that with new technologies "the use of cruel practices with animals becomes unnecessary." Fur Free Alliance group president Joh Vinding, who works to end the animal skin trade, said Armani's announcement "makes it clear that designers and consumers can have creative freedom and luxury without supporting animal cruelty.". The organization communicated on Facebook account "this compassionate Armani decision will save hundreds of animals from unnecessary suffering."
www.facebook.com/furfreeretailer/posts/10154066041612803: 0 ″…
In turn, the organization Humane Society International, which works on animal protection issues around the world, said that Armani's promise was "probably the most powerful message so far that killing animals for their skin is never in fashion." He also added that designers who continue to wear fur "are increasingly alone."
Armani joins Hugo Boss, Calvin Klein, Tommy Hilfiger, and Ralph Lauren in the use of synthetic alternatives.