Cuban-born actress Eva Mendes celebrates a year collaborating with the clothing brand New York & Company. To celebrate and present your new fall collection, nothing better than to use the Big Apple, its muse city, as a stage.
This Tuesday, the Public Library and Bryant Park, located on 42nd Street between Fifth and Sixth Avenues, were the first stop of a bus full of models with Mendes designs, who was inspired by the New York autumn to create the maroon tones. and the floral prints that star in their garments.
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In the Flatiron building square, the mannequins performed a flash mob and entertained tourists and walkers by dancing, parading and interacting with them with one of the most iconic buildings in the city in the background.
The striking headdresses, a tribute to the patterns that prevail in the collection, represented large red roses and caught the attention of many passers-by.
The final stop of this original show was at the firm's main store in New York, where they distributed flowers and gifts among the attendees.