Behind The Scenes In David Beckham's New Campaign For H&M

2024 Author: Steven Freeman | [email protected]. Last modified: 2023-12-17 08:15

David Beckham continues to sigh fans with his underwear ads for H&M.

In this video you can see what happened behind the cameras during the recordings of the new promotional video for the spring collection, which stars the former English soccer player.

In this action-packed short - directed by Nicolas Winding Refn, known for movies like Drive and Only God Forgives - Victoria Beckham's husband is trapped on the roof of a building during a photo shoot. In order to get out of there, David will have to do several stunts, all while wearing only underwear.

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Two different versions of this commercial have been recorded and will be put to the vote on hm.com from January 27 for the public to choose their favorite version.

“Working with Nicolas Winding Refn on my new campaign for H&M was incredible, he is one of my favorite directors. Nicolas put a lot of pressure on me to create this action short that best shows this season's underwear inspired by the historical legacy,”says Beckham.

For his part, the renowned director said about David: “I loved working with David on this new campaign. It is very natural in front of the cameras and I was not afraid to do the stunts. The campaign is fun, smart and spectacular. Furthermore, it shows the different facets of his personality”.