2024 Author: Steven Freeman | [email protected]. Last modified: 2023-12-17 08:15
There is no doubt that J Balvin has become a worldwide event. The Colombian reggaeton player has not only sold millions of records worldwide, but he has also won countless awards. It was only a matter of time before Balvin chose to add an entrepreneur to his successes.
The interpreter of “Mi gente” and “I keep missing you” teamed up with the whiskey brand Buchanan's to bring their artistic aesthetic 'Vibras' to the Buchanan's DeLuxe Blended Scotch Whiskey packaging, marking the first product collaboration in the brand's history.
"I am so proud to have the unique opportunity to create a special packaging design with Buchanan's Blended Scotch Whiskey - a brand that has supported my career and the Latino community for years, and an iconic whiskey enjoyed by so many people," said J Balvin. "I drew inspiration from the colors and vibes of the Latino culture for design, and I hope it will make people proud of all that we continue to achieve and contribute to."
Through the limited edition packaging of J Balvin, the brand toasts the impact that Latin culture has had on art, music, fashion and beyond, and leaving its mark throughout the world.
"When we started our collaboration with J Balvin in 2016 to launch the It's Our Time campaign, we had as a goal to strengthen the new generation of Latinos with the belief that cultural pride is the key to unleashing true greatness," said Tara King., Senior Brand Manager, Buchanan's Blended Scotch Whiskey. "We hope Buchanan's DeLuxe Blended Scotch Whiskey x J Balvin Limited Edition Design is a source of pride and inspiration for this unstoppable community that is doing amazing things."
Buchanan's DeLuxe Blended Scotch Whiskey x J Balvin Limited Edition Design will be available while supplies last in CA, TX, FL, NJ, NY, IL, AZ and CO where fine spirits are on sale with a suggested retail price of $ 31.
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