Does Corona Beer Suffer From The Coronavirus?

2024 Author: Steven Freeman | [email protected]. Last modified: 2023-12-17 08:15

Could Corona beer sales be affected by the panic caused by the Coronavirus? Recent surveys show that the brand has suffered a negative impact. As reported by CNN, 5W Public Relations revealed that 38% of American consumers would not buy Corona "under any circumstances" after the virus spread. Another 14% said they would not order Corona beer in public. 737 beer drinkers in the United States participated in this survey.

Another similar study by YouGov revealed that consumers' desire to buy Corona beer is at its lowest point in two years. Internet searches for “corona virus beer” have also exploded and there are several memes circulating on the Internet humorously linking drinking with this dreaded disease.

Mexican beer is very popular around the world and it is hard to believe that the mere association of its name with the virus creates fear in consumers. Constellation Brands, which makes some variations of this beer, said in a statement that its consumers know that there is no link between the drink and the virus. "Corona sales continue to be very strong and we appreciate the continued support of our fans," Constellation Brands spokeswoman Stephanie McGuane told CNN Business. "Our Corona advertising is consistent with the campaign we've been running for the past 30 years and is based on strong consumer sentiment."

Mexico just reported its first case of coronavirus. Undersecretary for Prevention and Health Promotion Hugo López-Gatell Ramírez confirmed that a 35-year-old man in Mexico City - who just traveled to Italy - was infected. It also revealed that the man has symptoms of a cold and that his case is low risk since it is someone young and in good health. This Mexican citizen is isolated in the National Institute of Respiratory Diseases (INER), López-Gatell Ramírez added, as are several of his relatives who are being observed.