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Mexican Businessman Registers Beer Brand With The Name Coronavirus

Mexican Businessman Registers Beer Brand With The Name Coronavirus
Mexican Businessman Registers Beer Brand With The Name Coronavirus

Video: Mexican Businessman Registers Beer Brand With The Name Coronavirus

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The imagination of Mexicans has no limits. After the recent creation of the conchavirus bread - which is shaped like the new coronavirus - now a Mexican businessman has registered a beer in that country with the name of the pandemic.

This is Isaac Palafox, who went to the Mexican Institute of Industrial Property on March 9 to complete the paperwork after the idea occurred to him during a walk in an antique market in December, according to the newspaper El Universal.

Palafox is the owner of The Coffee Legacy chain of coffee shops where an English-style extra-bitter tasting craft beer is made and sold that had no name, until now.

"The coffee used to create the beer is specialty and Cup of Excellence [a prestigious international competition]. It is roasted with German hybrid artisan roasters dating from 1900,”he explained to the Mexican newspaper.

In said interview, Palafox said he was unaware if coronavirus beer will be successful, but his priority is to protect the idea and its quality, as well as supporting local producers.

For its part, the conchavirus bread - which is characterized by having a form similar to the COVID-19 virus - was created to raise awareness among the population about the new disease that is plaguing the world.

Mexico is not the only country where procedures have been initiated to register consumer products related to the coronavirus; According to reports from the Spanish Patent and Trademark Office (OEPM), there are requests for names such as "I beat the coronavirus" and "I survived COVID-19".

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