H&M Enters The Second Hand Sector

2024 Author: Steven Freeman | [email protected]. Last modified: 2023-12-17 08:15

At a dizzying pace, this is how the second-hand clothing market is growing. According to a GlobalData study, it has grown 21 times faster than traditional brands in the past three years. Another study by Threadup online thrift store says this market is expected to double in the next 5 years, confirming that consumers are increasingly looking for greener ways to renovate their wardrobe.

From Ponte Bella we have presented you with options such as clothing exchanges or Clothing Swaps, one of the most sustainable and fun ways to give your wardrobe a breath of fresh air, or luxury second-hand online stores, such as Vestiaire Collective, but today It is news that one of the largest fast fashion brands on the planet is also going to try its luck in this market.

This is the Swedish chain of stores H&M that, as confirmed by the Reuters news agency, is going to launch an initiative through which it will start selling second-hand clothes from its sister brand Another Stories

"We see this as a growing sector of the [fashion] industry, with many growth opportunities for consumers and from the point of view of the impact on the environment and how we can reduce it by extending the life of products," he said. the chain's director of sustainability, Anna Gedda.

Gedda added in these statements to the press at an event on the future of fashion in Berlin that this is just one of the many initiatives and steps that the brand is taking towards a more transparent and sustainable assembly line. Bravo for them!