2024 Author: Steven Freeman | [email protected]. Last modified: 2023-12-17 08:15
The second-hand clothing market is experiencing a boom. And very fast! According to a GlobalData study, it has grown 21 times faster than traditional brands in the past three years. Another study of the second-hand online store Threadup ensures that this market is expected to double in the next 5 years, confirming that more and more consumers are looking for more and more ecological ways to renew their wardrobe.
After even the Kardashians and the fast fashion chain H&M announced a few months ago its pilot program for the sale of second-hand clothes through its sister brand Another Stories, now it is Nordstrom that is going to try its luck in this line of business every day more fashionable.
According to a report by The Business of Fashion, the firm will sell both online and in its New York store second-hand clothes from luxury brands such as Burberry or Off White, in the line of other similar high-fashion businesses such as The Real Real or Colelctive vestiaire that we have presented to you previously and seem to be one of the most promising platforms for fashion sales.
"In addition to involving our customers more, See You Tomorrow is yet another step we are taking in our commitment to sustainability," House Co-President Pete Nordstrom said in a statement. "We are excited to be able to demonstrate to our customers how we are trying to make the world better than we found it and circular fashion is another piece in this puzzle."
And it is that the clothes that you can find on this platform come from Nordstrom's own inventory, from garments that have been returned or that were damaged and they have been in charge of fixing them, thus avoiding that these garments end up cremated or in a landfill, such as the more than 10.5 million tons of clothes to the landfill, in the United States alone!
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