Discover The Coolest New Sustainable Cosmetic Brand

2024 Author: Steven Freeman | [email protected]. Last modified: 2023-12-17 08:15

The natural cosmetics sector is experiencing a boom in the last year. It is understandable that with all the access to information about ingredients, contamination, etc. that we have today let's do our research and want to find the best products to incorporate into our beauty routine. But in addition to finding cosmetics that do not contaminate or do not use aggressive chemicals, we also want them to work, of course. That's what Nina Zilka and David J. Krause, founders of the Alder New York brand, thought when they debuted as beauty entrepreneurs.

Best friends and partners for 10 years, young entrepreneurs say they founded the company because they saw a need for products that were truly "clean", that is, without the chemicals that are identified as harmful to health, but also elegant, appetizing, cool and effective.

One of its star products is the daily facial serum based on hyaluronic acid, vitamin B3, rosemary, willow bark extract and it comes in travel size. "The best [way] to revive your skin after a flight," they recommend from the brand.

Products range from $ 8 in single-use masks to $ 27 for dry powder shampoo and a kit of the 3 basic products to start your skincare routine for $ 96. Another plus? In addition to never testing their products on animals, the duo produces cosmetics locally, in New York, and working closely with family businesses that ensure their employees receive a fair wage and work in safe conditions.